Ammo and Company Ltd - Social Value Policy

Our Vision and Values

At Ammo and Company Ltd we believe that a social value approach, in accordance with the Public Services (Social Value) Act 2012, has the potential to help society and communities thrive.

We believe it is the impact of our initiatives and core business that is key and therefore, we consider the social impact of our mainstream activities.  We work to mitigate those that could have a negative impact and to enhance those that have a beneficial impact.

Our overall aim is to work collaboratively with our supply chain partners and customers in order to leave a positive social legacy through our policies and contributions that will benefit our local communities.

Delivering Social Value

Social value legislation focuses on achieving three “pillars” of sustainable development.  Based on this, Ammo and Co Ltd is committed to:

Economic Wellbeing  

  • Offering employment opportunities to those who serve or have served in our armed forces. We offer our employment opportunities through Career Transition Partnership (CTP) and Forces Families Jobs (FFJ) and we guarantee applicants who are service leavers or their family members an interview. Currently, approximately 50% of our staff have a military background.
  • Offering our staff who volunteer as adult cadets or reservist paid leave annually specifically for this purpose. We promote the Reserve Service to our existing employees and also recruit from the 8 Rifles in Sparkbrook.
  • Providing our employees with training in new skills and also offer access to accredited courses at no cost to them.
  • Employing local people and paying the Living Wage so that they can then go on to support their local economy.
  • Procuring goods and services locally, where possible.
  • Supporting small to medium enterprises to improve capability and grow sustainably.

Social Wellbeing

  • Ensuring equality and diversity in our workforce, for example we are aiming for a 50:50 gender ration in our workforce.
  • Ensuring Armed Forces veterans are appointed to senior positions within our organisation, recognising their military knowledge and expertise.
  • Partnering with regimental charities and benevolent funds including the Rifles Regiment, Royal Regiment of Fusiliers, Princess of Wales’s Royal Regiment, Royal Anglian Regiment and the Brigade of Gurkhas. To date we have contributed more than £100,000 to these charities.
  • Actively supporting the Armed Forces Covenant (AFC), of which we currently hold the Silver Award. We promote the AFC through our marketing material and have encouraged several of our suppliers to commit to the AFC, supporting them through the process.
  • Carrying out activities that deliver benefits to local communities such as supporting our local Remembrance Day activities and sponsoring our local Army Cadet Force football team.
  • Supporting local initiatives such as those providing food to school children during Covid-19 lockdowns.

Environmental Wellbeing

  • Promoting the efficient use of resources, energy and fuel throughout the organisation’s operations to reduce our carbon footprint.
  • Following sustainable and ethical procurement practices. We adhere to the guidelines within British Standard 8903: Principles and framework for procuring sustainably. We recognise the need for sustainable procurement throughout our supply chain, therefore select only those suppliers (local and international) who source their raw materials through responsible resources.

Governance, Measurement & Reporting

We capture and report holistically on our social value work to demonstrate the added value that we can bring to communities over time and use financial, social return on investment and non-financial methodologies.  Together these approaches can show the impact of the initiatives as well as the costs and output.

We communicate this policy to our employees, supply chain partners and relevant interested parties and review it on an annual basis.


Policy updated:  April 2021